In the new improved Indian wedding, everybody, not just the bride and groom, get married. Or so it seems. Everyone and everything look as if they are snorting the white powdery stuff, as revelry takes on a psychedelic and manic air. The scale at which the event is pitched has gone haywire, and it seems that nothing can be excessive enough. And while this new and very passionate relationship with weddings is part of a larger involvement with the world of consumption, there is something about weddings that stands apart from everything else.